Kristin Cappuccio

Kristin Cappuccio👋Designer at AgencyAnalytics

I turn complex, data-rich, and AI-powered products across fintech and B2B SaaS into experiences people can understand, trust, and act on.

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Selected work

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AgencyAnalytics

Designing AI-Powered Reporting

Reimagining how agencies create client-ready reports through a faster, AI-guided experience.

AI product designAnalyticsReportingB2B SaaS
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AgencyAnalytics: designing AI-powered reporting for marketing agencies.
AgencyAnalytics: designing AI-powered reporting for marketing agencies.
AgencyAnalytics

Scaling the Platform Design System

As the product expanded across dashboards, reports, integrations, and AI experiences, I helped strengthen the design system across foundations, components, data visualization, and interaction patterns, building a stronger shared language between design and engineering.

Design systemsPlatform UXData visualizationB2B SaaS
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Foundations: the AgencyAnalytics platform design system.
Foundations: the AgencyAnalytics platform design system.
AgencyAnalytics

Leading an AI-Native Design Practice

How I championed a shift from static handoffs to AI-assisted prototyping, helping designers test ideas faster, collaborate more closely with Engineering, and ship small improvements directly.

UX leadershipAI prototypingDesign-to-codePractice building
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The AI-native design practice connecting tools, people, and workflows.
The AI-native design practice connecting tools, people, and workflows.
Moneris

Redesigning Merchant Onboarding

How I led the research-driven redesign of a high-friction, 13-page merchant application, aligned partners across the business, and increased digital conversion from 0.16% to 3%.

UX leadershipGrowth strategyResearchFintech
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A visual overview of the merchant onboarding redesign, from application to activation.
A visual overview of the merchant onboarding redesign, from application to activation.
Moneris

Unifying the Merchant Experience

Unifying three scattered legacy platforms into one modern Moneris Portal for billing, invoicing, transactions, and account management.

Product strategyPlatform designDesign systemsEnterprise UX
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The Moneris merchant portal dashboard in context.
The Moneris merchant portal dashboard in context.
Moneris

Building the First Design System

Creating a shared foundation for consistency, accessibility, and faster product delivery across a fragmented fintech ecosystem.

Design systemsAccessibilityGovernanceCollaboration
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A visual overview of the Moneris design system foundations and component language.
A visual overview of the Moneris design system foundations and component language.

How I work

  1. 01

    Set the direction

    Turn customer insight, product data, and business priorities into a focused strategy teams can align around.

  2. 02

    Accelerate the path forward

    Use systems thinking and AI-powered prototyping to explore faster, test earlier, and move from ambiguity to confident decisions.

  3. 03

    Drive measurable impact

    Connect design decisions to adoption, efficiency, customer value, and business growth, then use what we learn to shape what comes next.