About

I’m a product designer who loves making complex things feel simple.

Hi, I’m a Senior Product Designer with 10+ years of experience across fintech, payments, marketing analytics, AI, and B2B SaaS. I’m happiest when I’m working on the complicated stuff: products with nuanced workflows and a lot of information, where thoughtful design can make everything feel simple and clear.

Right now, I’m at AgencyAnalytics, where I help shape AI-powered reporting and analytics that give marketing agencies a clearer picture of their performance so they can make better decisions. I get to be part of the whole journey, from untangling fuzzy problems and prototyping early ideas to testing with customers and working side by side with Product and Engineering to bring it all to life.

Before that, I spent over four years at Moneris, Canada’s largest payment processor, where I joined as the first Product Designer. I worked on merchant onboarding, payments, reporting, and invoicing, helped grow the design team, and built the company’s first design system. Designing for people who rely on these tools to run their businesses taught me how much clarity, consistency, and trust matter.

What I love most is where big-picture strategy meets hands-on craft. I enjoy exploring ideas, questioning assumptions, and collaborating with great teams to turn tricky problems into practical solutions. I bring together product strategy, systems thinking, research, and interaction design, always aiming to make complex things simpler and to build products people genuinely enjoy using.

Portrait of Kristin Cappuccio

What I bring

Product strategy and end-to-end design

From discovery through delivery, connecting user needs to business outcomes across the full product lifecycle.

Research, testing, and experimentation

Grounding design decisions in qualitative and quantitative evidence, then validating with real usage data.

AI, analytics, and complex workflows

Designing trustworthy AI experiences and clear information architecture for data-dense products.

Design systems and cross-functional leadership

Building scalable foundations and facilitating collaboration across product, engineering, and business teams.

Experience

  1. Product Designer & ShaperAgencyAnalyticsCurrentNov 2025 – Present
    Designing AI-powered reporting and analytics experiences for marketing agencies.
  2. Senior Product DesignerMonerisMar 2021 – Jul 2025
    Product design, research, and collaboration across complex digital products.
  3. Product Design ConsultantKC DesignJan 2017 – Mar 2021
    Product design, research, and collaboration across complex digital products.
  4. UX/UI DesignerUniversity of TorontoApr 2020 – Sep 2020
    Product design, research, and collaboration across complex digital products.
  5. UX/UI DesignerLassonde School of EngineeringNov 2018 – Apr 2019
    Product design, research, and collaboration across complex digital products.
  6. UX ResearcherYork UniversityJun 2018 – Dec 2018
    Product design, research, and collaboration across complex digital products.
  7. Graphic DesignerEI MarketingJan 2016 – Feb 2018
    Product design, research, and collaboration across complex digital products.

Education

  1. University of Toronto

    Master of Information (MI) in User Experience Design

    2019 – 2021

  2. York University

    Honours Bachelor of Arts (BA) in Communication & Media Studies

    2015 – 2019

Certifications

  1. Agile Software Development

    Coursera 2023

  2. Enterprise Design Thinking

    IBM 2019

Skills and tools

Product strategy and end-to-end design

Product strategyEnd-to-end product designInformation architectureInteraction designRapid prototyping

Research, testing, and experimentation

User researchUsability testingExperimentation and validationBenchmarking experiences

AI, analytics, and complex workflows

Analytics and reportingData visualizationPerformance insightsAI experience designHuman-AI interactionPrompt designAI workflowsConversational interfaces

Design systems and scalable delivery

Design systemsAccessibilityDeveloper collaborationAgile product development

Cross-functional leadership and facilitation

Cross-functional collaborationWorkshop facilitationStakeholder communicationDesign leadership

Tools

FigmaFigJamSketchAdobe Creative CloudStorybookJiraUserTestingMazeHotjarMixpanelGoogle AnalyticsClaudeChatGPTCursorv0HTML/CSS

Beyond work

When I’m not designing products, you’ll usually find me baking Italian pastries, planning my next adventure, or exploring ways technology can make everyday experiences simpler and more human.

I believe the best product ideas often come from observing people, travelling to new places, and staying endlessly curious.

some photos I've taken from my travels

A collage of travel photos from Muskoka, Firenze, Praiano, Napoli, Lago Di Como, Turks & Caicos, Roma, and Capri.