Hi, I'm Aaron
A passionate UX designer crafting meaningful digital experiences that bridge user needs with business goals.
About Me
I'm currently pursuing my Master of Information in User Experience Design at the University of Toronto, where I'm diving deep into human-centered design principles and emerging technologies. My journey into UX began with a fascination for understanding how people interact with digital products and a desire to make technology more accessible and intuitive.
Through my academic work and industry experience, I've developed a strong foundation in user research, interaction design, and design systems. I believe great design happens at the intersection of user empathy, business strategy, and technical feasibility. My approach combines rigorous research with creative problem-solving to deliver solutions that truly resonate with users.
When I'm not designing, you'll find me exploring Toronto's design scene, experimenting with new prototyping tools, or contributing to open-source design systems. I'm passionate about inclusive design and believe that good UX should be accessible to everyone, regardless of their abilities or circumstances.
Skills & Expertise
Experience
Led user research initiatives for merchant onboarding flow, resulting in 23% improvement in completion rates. Collaborated with cross-functional teams to design and prototype new features for Shopify Plus.
Redesigned mobile banking interface components, improving accessibility scores by 40%. Conducted usability testing sessions with 50+ participants and created comprehensive design documentation.
Executed qualitative research studies on investment app user behavior. Developed personas and journey maps that informed product roadmap decisions for Q2 2023 feature releases.
Design Philosophy
User-Centered
Every design decision starts with understanding user needs, behaviors, and pain points through research and empathy.
Iterative
Great design emerges through continuous testing, learning, and refinement based on real user feedback.
Inclusive
Design should be accessible to everyone, considering diverse abilities, contexts, and cultural backgrounds.
Let's Create Something Amazing
I'm always excited to collaborate on projects that make a positive impact. Whether you're looking for a UX designer, researcher, or just want to chat about design, I'd love to hear from you.